Difficulty in service or consulting business It's completely different from a business that sells items completely.
Although the framework of the administration There will be a framework of different divisions. but deep down into the details service business There's always something else that gives me a headache.
The main problem of a service business is how to make customers know what price they “pay”, what they pay for, what they pay for, and what they get in return. You must make your customers understand that Not paying for castles in the air, but paying for the company's "idea and talent".
This is the first button. of service business
And is a long-term intersection of whether the business can continue sustainably or not.
Let's see how to think about the management of a service-type business. what are the details that is important
1. The starting point is that you must enter first. that you and all employees in the company All of them have "abilities" which may be easy to think. from base salary Therefore, in consulting Or working for each client, the company will have "opportunity cost" hidden all the time, so the golden rule is don't lower prices and don't work for free!!
2. In every conversation with customers Profile must be presented in full so that customers can see the Value of the company and in every price quote. The price must be set together with the Job Description clearly, for example, if it is a consultation, the duration must be specified in months, years or days. If the number of working hours is also specified, even better.
In the case of design work or design work must specify the complete workpiece both size and quantity by charging the cost of the design work separated from production at all times so that customers know “Idea work” is the price to pay.
3. Bidding There must be a number of preliminary budgets, such as 1 consultation per 3 hours, how much does it cost? Then adjust the price on a monthly or yearly basis. For businesses that work on design, it should have a starting price per 1 piece of work, etc.
4. Don't discount the cost of ideas. Because it's the value of talent. But there may be a promotion to pay before starting to work, cheaper Pay after work or sign an annual contract cheaper than monthly For design work It's a big project with lots of design pieces. It may be adjusted to the contract price.
5. Business cost management In addition to rent and overhead main expenses It will be employee salary, which is a Fix Cost that makes it easier for you to manage income and expenses because there is no production cost. artist mood
6. Having regular customers who sign yearly contracts (But paying monthly) will help with Cash Flow behind the house very well. for small companies You should have at least 4-5 of these types of clients on hand. to help support FIX cost of the company
10. Finally, you must “beat” and have a point that is superior to Ai in any case and must present to the customer a visual like this as well. Because on the day that the customer hires an in-house employee to work and can use Ai proficiently, that day will be the day that the customer cancels the contract, for example, if you do online marketing via social media. you must present your godliness In terms of analyzing statistics and converting them into strategies, which AI cannot do
Difficulties in service business It's about understanding the customer. at the price to be paid and the content of the work that the client will receive which can clearly measure the results numerically and statistically
Of course, you won't have to worry about production costs, product quality and production reserves. But you will have a headache with employees and human skills instead.
10. Finally, you must “beat” and have a point that is superior to Ai in any case and must present to the customer a visual like this as well. Because on the day that the customer hires an in-house employee to work and can use Ai proficiently, that day will be the day that the customer cancels the contract, for example, if you do online marketing via social media. you must present your godliness In terms of analyzing statistics and converting them into strategies, which AI cannot do
Difficulties in service business It's about understanding the customer. at the price to be paid and the content of the work that the client will receive which can clearly measure the results numerically and statistically
Of course, you won't have to worry about production costs, product quality and production reserves. But you will have a headache with employees and human skills instead.
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